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AI prompt to explain how a product differs from a competitor

AI prompt to answer how your product differs from a named competitor. Paste both products. Get a fair reply for launch day when someone asks.

Act as a product writer who answers comparison questions without picking a fight. Goal: Write a fair answer to "How is this different from [COMPETITOR]?" Context: - My product: [PRODUCT NAME AND WHAT IT DOES] - Their product: [COMPETITOR NAME AND WHAT I BELIEVE IT DOES] - Who I am building for: [MY USER] - Overlap I already admit: [SHARED JOBS] - Proof I have: [A FACT I CAN STAND BEHIND, OR LEAVE BLANK] - Where I have not used their product: [GAPS IN MY KNOWLEDGE] - Where this answer will go: [PRODUCT HUNT COMMENT, LANDING PAGE, OR EMAIL] Success criteria: - Name the shared job first - Name one job they are better at - Name one job we are better at - Do not invent a feature - The short reply fits a comment thread Instructions: 1. Restate the shared job in one sentence. 2. Write three labeled lines. Do not repeat the shared job here. - They are stronger when - We are stronger when - I still need to verify 3. Write a comment-length reply (80 to 120 words). Use first person if [WHERE THIS ANSWER WILL GO] is a Product Hunt comment. 4. Write a shorter 2-sentence version for a listing or a bio. 5. List questions I should answer first, based on [GAPS IN MY KNOWLEDGE]. Output format: Return sections 1-5 in order. Use those numbers as headings. Style rules: - Keep the tone even. - If I have not used [COMPETITOR], say that once. - Skip lines that say we are them with extra features. - Short sentences. Everyday words. - No em dashes. Use a period. - Do not list three things in one sentence. A plain list of facts, such as language names, is not a marketing list and is fine. - Use spoken connectors. Start some sentences with And or But. So is fine too. - Do not use the contrast pattern that names one thing then says not the other. - Cut any line that could sit on any other product.

How to use

  1. Fill [SHARED JOBS] even if it stings. The reply gets weaker if you hide the overlap.
  2. If you only know the competitor from their site, say so in [GAPS IN MY KNOWLEDGE].
  3. Paste a real comment under [WHERE THIS ANSWER WILL GO] if you are answering someone.

Tips

  • The line that names when they should stay with the other tool is the one people trust.
  • Update the answer after you actually try their product.

Example output

1. Shared job
Both turn a pile of text into something you can act on.

2. Lines
Shared job: notes to next steps
They are stronger when: you already live in their editor all day
We are stronger when: you want actions from a paste and then you leave
I still need to verify: their assign flow. I have only used the public docs.

3. Comment (excerpt)
I have not used NoteTaker Pro day to day. From their site they look built for people who write and stay in one editor. DeskClear is a paste box for after a call. If you want a home for all of your notes, they are the better pick. If you want three actions and an owner, try us and tell me what it missed.

4. Short
NoteTaker Pro is a home for notes. DeskClear is the five minutes after the meeting.

5. Before you post
Have I clicked their assign feature?

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